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History[ edit ] Founded in by Bill Dobbie and Max Polyakov, the company was originally made up of a range of dating websites operated from and off-shore base. In , Polyakov and Dobbie acquired the EasyDate business and brand to complement and serve as an umbrella for their network of sites, which had been experiencing a steady growth in user base.

The company quickly grew its user base — by they had their first million paying users, and a few years after that they hit an impressive 13 million paying users across all networks. By early March , the user base was growing at a rate of , per month, and new products were succeeding in increasing these numbers and expanding the user base. A year later, in May , the company boasted 23 million members in 39 countries. The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the US, and Brazil.

Also in Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police. Users told the BBC that they had received many messages from potential dates as free users of the site but that, when they paid for membership to be able to reply, the volume of messages dramatically decreased.

Nevertheless, Cupid recognized that existing staff profiles 'were not clearly identifiable' to users and said it had replaced the motivation teams with dating advisors. In July , BBC published new investigation, claiming that problem of fake profiles still existed, and the company used real persons' data without their knowledge. The business model varies slightly depending on the website.

In most cases, users can join for free — this gives them access to the website and allows them to browse the profiles of other users. Once they are ready to begin interacting with someone, the website charges depending on the level of access the user wants.

This is a fairly common practice across the industry. Cupid makes most of their business through the charging of these fees, as there is no advertising on their websites. In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience. Cupid plc disposed of its casual dating sites in July Name change[ edit ] The company had been trading as EasyDate since , when it acquired the name.

Because of this, it was under that name that it became initially listed in the markets as EasyDate plc. However, in December , as a result of pressure from easyGroup founder Sir Stelios Haji-Ioannou , the company changed its name.

In Summer , the company sold part of its 'casual dating business' to Grendall Investment Limited, controlled by co-founder and shareholder of Cupid plc Max Polyakov. Cupid pls was renamed Castle Street Investment and realigned as an investment company.

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Oddly enough, after their split, Dominic continued living with his ex-partner for a whopping five years before he would go on to move out of the family home and start a new life for himself. While fans couldn't understand how Susanna was still living under the same roof with her ex-boyfriend, the TV star would later go on to explain why she liked the idea of having her former lover in her home.

So we live separately but together and happily in the same house," she shared. Dominic, 51, has now moved on with marketing manager Gayle Harrison and is living with her in a property just 12 minutes from the home he previously shared with Susanna in South London. Harrison is also believed to be Susanna's friend, but it's unclear how close of a relationship the two had shared prior to Reid finding out that her ex-boyfriend had finally moved on.

When the 11pm presenter didn't turn up one night, Susanna became a stand-in presenter for an hour while three months pregnant with her first child , which turned into a permanent position.

She lost out on taking the glitterball trophy to model Abbey Clancy. But speaking about taking part in the show, Susanna said: I felt like a winner everyday. How much weight has Susanna Reid lost? In January Susanna revealed she had lost one and half stone after she ditched alcohol.

In , Polyakov and Dobbie acquired the EasyDate business and brand to complement and serve as an umbrella for their network of sites, which had been experiencing a steady growth in user base. The company quickly grew its user base — by they had their first million paying users, and a few years after that they hit an impressive 13 million paying users across all networks.

By early March , the user base was growing at a rate of , per month, and new products were succeeding in increasing these numbers and expanding the user base. A year later, in May , the company boasted 23 million members in 39 countries. The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the US, and Brazil.

Also in Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police.

Users told the BBC that they had received many messages from potential dates as free users of the site but that, when they paid for membership to be able to reply, the volume of messages dramatically decreased.

Nevertheless, Cupid recognized that existing staff profiles 'were not clearly identifiable' to users and said it had replaced the motivation teams with dating advisors.

In July , BBC published new investigation, claiming that problem of fake profiles still existed, and the company used real persons' data without their knowledge. The business model varies slightly depending on the website. In most cases, users can join for free — this gives them access to the website and allows them to browse the profiles of other users.

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